Bidii yetu is a social campaign presented in a short film that celebrates the resilient Kenyan spirit in the wake of the millions affected by COVID-19 crisis. Kenyans lost lives and income as the Coronavirus disease spread, forcing radical measures to safeguard both lives and livelihoods.
The Bidii Yetu film highlights how ordinary hard-working Kenyans take measures around their work and community interaction to ensure that they are safe, while anticipating an incredible rebound in the coming days. Kenyans are able to do this due to their unwavering courage and enterprise.